Our Mission

To excel in the cultivation and management of our core portfolio companies, expand our non-core revenue streams by identifying and investing in lucrative business opportunities, and extend our successful business model regionally by leveraging our sound investment structures.


By utilizing our capable human resources, deep pool of expertise, and extensive physical and financial assets, we aim to invest in and build commercially rewarding companies that create enduring value for our shareholders, contribute to the development of their respective sectors, as well as support the Government's vision towards promoting public-private sector partnerships that serve the Kingdom and its people in accordance with the directions of His Majesty King Abdullah II.